Question 1

What is Usermade and who is it for?

Accepted Answer

Usermade is a Shopify app for running your creator and UGC pipeline end to end: build lists from people who already buy or advocate for your products, launch campaigns to collect photos and videos, review submissions, and feed ads, email, social, and your storefront—with usage rights captured when people upload. It fits in-house e-commerce teams and agencies that run creator or UGC programs for Shopify merchants.

Question 2

Can agencies use Usermade for their clients?

Accepted Answer

Yes. A Usermade workspace is tied to a Shopify store, so you roll it out per client like a brand would. You keep the same system—lists, campaigns, submissions, approvals, optional rewards—instead of scattered spreadsheets, email threads, and DMs across accounts.

Question 3

Do I need to already be doing gifting?

Accepted Answer

No. Many teams start by sourcing content from qualified customers through lists and campaigns, with no product send. Product gifting or paid-style rewards are optional: you enable them per list or campaign when you want that lever.

Question 4

How is this different from influencer platforms?

Accepted Answer

Influencer marketplaces match you with creators who may never have used your product. Usermade is built around people who already do—customers, fans, and creators in your orbit—so the content tends to read as real use, not a one-off paid post.

Question 5

Who pays for rewards and commissions?

Accepted Answer

You fund store credit, Shopify gift cards, and discount-style perks from your store—Usermade does not take a percentage on those. When you pay creators in cash commissions through Usermade, you cover the commission amounts; Usermade adds a 2.5% platform fee on those commission payouts (along with payment processing costs), shown on your payout invoices. You still set commission rates and tiers in your program rules.

Question 6

What about content rights?

Accepted Answer

Participants accept usage terms when they submit. Approved assets are available to download with rights bundled in the workflow, so you are not renegotiating usage file by file.

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